Our company identidy and brand has undergone a significant transformation. The new identity had to satisfy all of the existing expectations of what our original mark stands for…while simultaneously moving the brand forward to a new era.
Striving to maintain our iconic and recognizable, historic mark was a primary goal. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. This process informed our work and perspective as we approached the challenge of defining a new mark.
Our new branding will soon introduced in the market and we will present it to our visitors as well.